The Broward Cultural Division's Cooperative Marketing Program was launched in April 1991 in cooperation with ArtServe. This program was designed for not-for-profit cultural organizations to educate on the benefits and procedures of advertising programs and services, and assist in stretching advertising budgets. Since its inception more than 70 organizations have received benefits from this program. 

• Click here to download the 2012 Cooperative Marketing Forms
• Click here for more program details

Upcoming workshop.  RSVP not available yet, please check back

"How Do Your Colleagues Market?"  Wednesday, May 23, 2012, 9 AM – 12 Noon

To provide not-for-profit cultural organizations with Broward-based cultural events reduced advertising rates and a recognizable presence through larger media placements. Cooperative is defined as: a minimum of two organizations in any advertisement purchase.

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Advertising placement is offered as an incentive to eligible organizations that qualify through an application process. Cultural organizations must attend an orientation meeting as well as complete the participation guidelines, eligibility and media plan forms. New organizations must submit proof of not-for-profit status including copies of State of Florida articles of incorporation, bylaws, certification of filing with the Secretary of State as well as a list of performances, exhibits or events presented by the organizations for the upcoming season.

ArtServe and Broward Cultural Division marketing staff are always available to assist not-for-profit cultural organizations with marketing concerns.

Contributions from eligible not-for-profit cultural agencies are matched by the Cultural Division, enabling the program to purchase more than $300,000 in advertising annually.Cultural organizations may purchase up to $21,000 of advertising per fiscal year (October 1 through September 30).

The funds contributed will be matched one dollar to two dollars for organizations with budgets of $100,000 or more (cultural organization's $14,000 and the Cultural Division’s contribution of $7,000 will purchase $21,000 in media placement).

The funds contributed will be matched one dollar to one dollars for organizations with budgets of $100,000 or less (cultural organization's $10,500 and the Cultural Division’s contribution of $10,500 will purchase $21,000 in media placement). This includes, but is not limited to, placement on radio, TV, movie theater screens, daily and weekly newspapers, magazines, community and minority publications and specialty publications.

Contributions from eligible not-for-profit cultural agencies are matched by the Cultural Division, enabling the program to purchase more than $300,000 in advertising annually. Cultural organizations may purchase up to $21,000 of advertising per fiscal year (October 1 through September 30).

The funds contributed will be matched one dollar to two dollars for organizations with budgets of $100,000 or more (cultural organization's $14,000 and the Cultural Division’s contribution of $7,000 will purchase $21,000 in media placement).

The funds contributed will be matched one dollar to one dollars for organizations with budgets of $100,000 or less (cultural organization's $10,500 and the Cultural Division’s contribution of $10,500 will purchase $21,000 in media placement). This includes, but is not limited to, placement on radio, TV, movie theater screens, daily and weekly newspapers, magazines, community and minority publications and specialty publications.