Broward County, Florida
Skip navigation links
About Us
Arts Education
Public Art
Skip navigation links
Cooperative Marketing Program
Artists Directory
Cultural Directory
Cultural Quarterly
2012 Economic Impact Study
Broward County Community Design Toolbox
Cultural Plan 2020
Annual Report 2012
Gallery Guide 2010
FLL Interior Clarification & Design Criteria Project
Cultural Quarterly Archive
Family Arts & Transit Guide
Resources for Public Engagement
Opportunities in the Arts
Arts Marketing Tips
South Florida Cultural Consortium
"State of the Arts" Specialty License Plate
Arts Calendar
Arts Marketing Tips
Broward County > Cultural Home > Resources > Publications > Arts Marketing Tips
Arts Marketing Tip of the Week

How to market your art locally

5 ways to find value
in your community

By Steff Metal

Reaching a wide audience is important, but locals can generate a lot of love and loyalty and joining an arts community will deliver much-needed support and opportunities you may otherwise miss.

Holding exhibits at smaller galleries can get you more individual attention. And organizing mini exhibits at local gathering places like cafes, bars or credit unions will get your work seen in unexpected places. Reaching out to local businesses can help you network, build name recognition or even get your art on their walls or websites. Another must-do is to craft a press kit that makes it easier for local media to cover you and your events.

"People love to support local artists, and there are many opportunities open to you within your hometown that can support a part- or full-time artist. Here are some ideas on how to market your artwork in your local community."

Read more on Going Local: 5 Ways to Market Your Art in Your Community

And one cool thing iconAnd one cool thing...

This South Florida artist makes paintings with electricity.