If you've ever wondered what Broward County agencies do, how they operate and the benefits they provide, you might want to attend -- or watch -- Tuesday morning Broward County Commission meetings beginning at 10 a.m.
Throughout the year, we’ll be featuring the "Best of Broward" by inviting an Agency Director to publicly showcase their agency.
Nicki Grossman from the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) was the first to make a presentation. She explained what the GFLCVB does to promote travel to and within Broward County.
"You have to create a brand. Broward County is where casual meets upscale. A year-round diverse destination from the seagrass to the sawgrass,” says Grossman. "Then, you have to market to consumers and media worldwide, meeting planners worldwide, travel professionals, the film industry and your residents."
In 2010, Broward County had 10.8 million visitors with an economic impact of more than $8 billion. Hotel occupancy increased 7.2 percent from the year before. Last year, 640 various business groups visited Broward County, booking more than 1 million room nights at local hotels - the economic impact of just under $1 billion.
"You can't find a stronger driver of Broward County's economic engines," said Grossman, who has recently appeared on network news broadcasts and in major publications, pitching Broward County's year-round great weather to audiences in large metropolitan cities currently experiencing a cold, snowy, brutal winter.
Novel and innovative marketing ideas include a traveling "Beach Mobile," which features a glass enclosed trailer exposing a swimsuit clad couple relaxing in the sand on the beach. Perhaps the biggest hit this year, though, is the "Defrost Your Swimsuit" promotion that displays a bikini and other swim trunks frozen in 6-foot high blocks of ice. A reminder to those passing by all bundled up in the cold of what they could be wearing in sunny Greater Fort Lauderdale.
Just think about this: total visitor spending in 2010 was $8.6 billion. That equates to $23-million each day, $992,000 each hour and $16,500 every minute!
The Commission meetings are webcast and televised on participating cable channels. For more information please visit www.broward.org/commission.
We celebrate both Passover and Easter during the month of April. Happy Holidays to everyone!
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